How do I make my product more appealing to my customer? This was the question I was asking myself and headed for the internet to see if I could get some help. What I found was really eye opening.
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| picture my logo with some colored tissue & a bow |
"In direct response marketing, perceived value is more important than actual value." This statement was taken directly from an article called
"9 Ways to Create Percieved Value."
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| possibility for dying/hand stamping and inserting free trims into |
Some of the key takeaways of things I'll focus on are packaging, freebies, testimonials and color. I think starting with these will help a lot and I'm looking forward to creating a nice "unboxing" experience.
Note: Images taken directly from product info pages of usbox.com
I agree especially with their comments on packaging. I have had so many compliments about my packaging at the Farmer's Market. A little creativity goes a long way.
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