Monday, August 29, 2011

How to Make a Product More Appealing

How do I make my product more appealing to my customer? This was the question I was asking myself and headed for the internet to see if I could get some help. What I found was really eye opening.

picture my logo with some colored tissue & a bow
"In direct response marketing, perceived value is more important than actual value." This statement was taken directly from an article called "9 Ways to Create Percieved Value."

possibility for dying/hand stamping and inserting free trims into
Some of the key takeaways of things I'll focus on are packaging, freebies, testimonials and color. I think starting with these will help a lot and I'm looking forward to creating a nice "unboxing" experience.

Note: Images taken directly from product info pages of

1 comment:

  1. I agree especially with their comments on packaging. I have had so many compliments about my packaging at the Farmer's Market. A little creativity goes a long way.



Each and every comment adds a bit of cheer to my day. Thank you so much for popping over. I hope to see you again soon.